Karl Lagerfeld is supposedly bringing haute couture to to soft drinks with these new designs.

Lagerfeld has said “It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day”.

Now, call me old fashioned but I hadn’t realised there was anything fashionable about soft drinks! But bear in mind this  is coming from the man who reportedly shed nearly 45kg in 2001, crediting a diet of stewed vegetables and Diet Coke. I’m pretty sure there are healthier ways to lose weight! As we all know, Diet Coke is extremely bad for you.

Lagerfeld clearly has food issues going on. He views hunger and deprivation as a part of weight loss and even goes so far as to state that dieting has to be a form of “punishment”.

Lagerfeld is famously pro-size zero and has been quoted as saying “No one wants to see curvy women. You’ve got fat mothers with their bags of chips sitting in front of the television and saying that thin models are ugly”.

I for one am not a fan of his bizarre notions or bad dieting advice. He should stick to the day job.