While a glass of wine has some health benefits, alcohol carries serious health risks. Which is why the Australian alcohol industry have launched a voluntary program to place small warning labels on bottles for the first time ever. DrinkWise Australia, a group funded by the alcohol industry, led the charge and aims to challenge the country’s excessive drinking which is part of the national culture.

Messages including “Kids and Alcohol Don’t Mix,” “It is Safest Not to Drink While Pregnant,” and “Is Your Drinking Harming Yourself or Others?” will gradually appear on 80% of alcoholic products in the next few months.

With a legal drinking age of 18-years-old, DrinkWise says average Australian starts drinking alcohol at 15.5 years of age and more than a quarter of 14-19 year olds are putting themselves at risk of harm at least once a month. The group hopes the messages will help lower that statistic, saying:

“We see physically mature teenagers and assume that their brains are mature, but they are not. We have to challenge ideas that are so traditional and historic in Australia.”

Check out the Australian guidelines to reduce health risks from drinking alcohol here.