‘Socially Irresponsible’ Bikini Photos banned by The British Advertising Standards Authority

The British Advertising Standards Authority have banned ads from British clothing line Drop Dead, calling them “socially irresponsible” for featuring a model they deem too thin. The model, Amanda Hendrick, has protruding bones and looks extremely malnourished.

I think the images are really shocking- click below to see.

Amanda Hendrick drop dead banned photos british advertising standards

“The ASA considered that the model was very slim, and noted that in the bikini images her hip, rib and collar bones were highly visible. We also noted that ..hollows in her thighs were noticeable and she had prominent thigh bones. We considered that in combination with the stretched out pose and heavy eye makeup, the model looked underweight in the pictures.”

Drop Dead Clothing’s Carol Sykes confirmed that the pictures have been removed feom the brand’s website, but questioned what effect the ban would have. ‘Do I think removing a picture of Amanda will stop people being mentally ill? No, I don’t, but I accept the decision and so does Amanda,’ she told the Daily Mail.

Do you agree with the ASA’s decision?

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2 thoughts on “‘Socially Irresponsible’ Bikini Photos banned by The British Advertising Standards Authority

  1. I agree with you ‘yes’ very unwell looking! however if they banned pictures of overweight models would we be outraged? Overeating and overweight can also be manifestations of an eating disorder?

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